pop up in the rock
Pop Up In The Rock is an annual community revitalization effort that focuses on temporarily enhancing an area within the city to show what it can become with imagination and investment. Pop Up In The Rock’s intent is to showcase the potential of our cities, block by block. In 2012, studioMAIN partnered with the Little Rock Regional Chamber of Commerce’s young professional group and Create Little Rock to host our first annual Pop Up event on South Main Street. In 2013, Pop Up In The Rock focused on 7th Street in Little Rock and in 2014, we hosted our most successful event yet in North Little Rock’s Park Hill neighborhood with over 5,000 attendees.
In 2015 Pop-up focused on the historic 9th street neighborhood in Little Rock. Our goals for this area were to highlight the rich fabric of the historically african-american area. We worked with the Mosaic Templars Museum to help connect pop-up to a new crowd. In 2016, our Pop-up event was held at the River Cities Travel center to engage the community with the opportunities presented by a more transit centered development. We partnered with Rock Region Metro to facilitate the three day event to include a temporary Bus Rapid Transit route, live music, health clinic, food trucks, and small lending library for the travel center patrons. 2018’s PopUp was at Stifft station. 2019’s Event will be in Southwest Little Rock on October 5th.